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"It’s all about the Money (Shot) ..." ... or is it?

Updated: Jan 8, 2021

As the amazing singer Jessie J sings, "It’s all about the Money (shot) ..."

OK, so she didn’t, but the point is that using unmanned vehicle camera systems isn’t just about getting a ’Money shot’; yes, fine, they can be used for this purpose and we offer services that can be used to provide imagery for marketing materials, inc. architecture competitions, landscapes for product awareness, and filming for specific, bespoke broadcast. We even process imagery, both stills and film and can provide a finished article, with a stylisation to boot if you’re that way inclined.

For us though, all imagery is just ‘another dataset’ and of course “Money shots“ are one which many people are familiar with, as it’s in front of us all the time, and it’s all something we can relate to. But it's more than that, it's all about the quality ...

There are many other applications and use cases that go unnoticed to many, from using imagery to count cauliflowers in lush vegetation fields, to measuring material stockpiles on commercial sites; they’re all valuable datasets to sector specific customers, and they ensure efficiency is being met and discrepancies are noted etc. in these areas.

So, from our point of view, understanding exactly what data is to be collected for our clients is absolutely key. Armed with this, we can ensure that we collect data as cleanly as possible, process it, and make sure that it is displayed in such a way, the client can make use of it, in order to recognise the cost savings and workflow efficiencies it provides.

So, you see Jessie, it's actually all about the 'Quality shot'!

Next time you take a Money shot, have a think about what it means to you and what it may mean for someone else.

Stay safe out there!



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